In order for a shift to take place throughout an entire organisation, a change of heart, mind, and skill of the entire workforce is needed to support the desired culture. However, a successful transformation requires full engagement and buy-in from all levels of leadership as leaders play a vital role in modelling and coaching the desired behaviours of an organisation. Without the commitment of their leaders to transform the culture, employees are less likely to make lasting behavioural changes on their own.

As leaders sometimes have a different perception of the culture, it is important to collect accurate data and input from the organisation as a whole. Surveys are an excellent tool with which to accurately gauge how the rest of the organisation perceives your organisation’s culture. When employees have a hand in initiating transformations and understanding the benefits, they are much more willing and supportive of all the efforts required to achieve it.

Ideally, organisations should conduct engagement surveys on a regular basis to check the pulse of your employees, learn what important to them, and choose where to invest in the future. However, the job doesn’t end there.

If you only take the data gathered at a surface level and don’t take serious action on it, you may not create a long-lasting transformation in the company's culture.

Why your business needs it?

Retention of top talent is increasingly more challenging. A company that has an effective employee engagement strategy and a highly engaged workforce is more likely to retain top performers as well as attract new talent. Engaged employees look at the big picture and get involved in the company’s aspirations. They understand their purpose, as well as where and how they fit. This not only results in a high-performance workforce that gives the company a competitive edge but improves return on investments and shorter recovery time from recessions or financial setbacks.