Privacy Policy

Last updated: July 2026

This Privacy Policy describes Maslow Consulting (Malaysia) Sdn. Bhd.'s policies and procedures on the collection, use, and disclosure of your information when you use our services and informs you of your privacy rights.

Maslow Consulting (Malaysia) Sdn. Bhd. uses your personal data to provide and improve the services that we provide. By using our service, you agree to the collection and use of information in accordance with this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for you to access our Service or parts of our Service.

Company (referred to as either "the Company", "We", "Us" or "Our" in this policy) refers to Maslow Consulting (Malaysia) Sdn. Bhd., Suite No. 57, Jalan Anggerik Vanilla AB31/AB, Kota Kemuning, 40460 Shah Alam, Selangor.

Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

Country refers to: Malaysia

Device means any device that can access our Services such as a computer, a cellphone or a digital tablet.

Personal Data is any information that relates to an identified or identifiable individual.

Service refers to the Website.

Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate our Services, to provide our Services on behalf of the Company, to perform services related to our Services or to assist the Company in analysing how our Services are used.

Third-party Social Media Service refers to any website or any social network website through which You log in or create an account to view our Services.

Usage Data refers to data collected automatically, either generated by the use of our Services or from our Services infrastructure itself (for example, the duration of a page visit).

Website refers to Maslow Consulting (Malaysia), accessible from https://www.maslow.com.my/

You refers to the individual accessing or using our Services, or the Company, or other legal entity on behalf of which such individual is accessing or using our Services, as applicable.

Artificial Intelligence (AI) Assistant refers to the conversational artificial intelligence feature available on the Website that allows Users to interact with the Company through text-based chat, voice communication, or other automated communication methods.

Voice Data means audio recordings, speech inputs, voice commands, and any related metadata submitted by Users when interacting with the AI Assistant through voice-enabled features.

Assessment Data means information submitted by Users through online calculators, assessments, benchmarking tools, surveys, questionnaires, or similar interactive features available on the Website.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Services, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally-identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Organisation
• Role
• Address, State, Province, ZIP/Postal code, City
• Usage Data

Usage Data

Usage Data is collected automatically when using our Services.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Services that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access our Services by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Services or when You access our Services by or through a mobile device.

Information from Third-Party Social Media Services

The Company allows You to view our Services through the following Third-party Social Media Services:

• Facebook
• Instagram
• LinkedIn
• Youtube
• TikTok

If You decide to grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name and Your contact information.

You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

AI Interaction Data

When You interact with Our AI Assistant, We may collect and process:

• Chat messages and questions submitted by You;
• Responses generated by the AI Assistant;
• Voice recordings and speech-to-text transcriptions;
• Uploaded documents or files voluntarily submitted through the AI Assistant;
• Information You provide during conversations relating to Your organisation, workforce, HR practices, business operations, or employment matters;
• Technical information necessary to operate and improve the AI Assistant.

You should avoid submitting sensitive personal data, confidential employee information, medical information, financial information, identification numbers, or any information that are not authorised to disclose unless specifically requested and appropriate safeguards are in place.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyse our Services. The technologies We use may include:

• Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Services. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Services may use Cookies.
• Flash Cookies. Certain features of our Services may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Services. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read "Where can I change the settings for disabling, or deleting local shared objects?" available at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html
• Web Beacons. Certain sections of our Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies

Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Information Collected Through Tools and Assessments

We may collect information submitted through calculators, assessments, benchmarking tools, questionnaires, and other interactive services available on the Website, including, but not limited to:

• Email address
• First name and last name
• Phone number
• Organisation
• Role
• Organisation size
• Industry information
• Workforce data
• Salary information
• HR maturity indicators
• Retrenchment-related information
• Training and development information
• Assessment responses and generated reports.

Such information may be used to generate results, recommendations, reports, benchmarking insights, and consultancy follow-ups.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Services, including to monitor the usage of our Services.
• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• To manage Your requests: To attend and manage Your requests to Us.
• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services, marketing and Your experience.

We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyse the use of our Services or to contact You.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honour this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners, or other companies that We control or that are under common control with Us.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

• To Provide AI-Powered Assistance: To provide automated responses, guidance, recommendations, and support through the AI Assistant.
• To Generate Personalised Recommendations: To generate customised insights, reports, assessments, benchmarks, and recommendations based on information provided by You.
• To Improve AI Services: To analyse interactions with the AI Assistant for quality assurance, troubleshooting, system monitoring, training, testing, and service improvement purposes.
• To Identify Potential Consulting Opportunities: To understand organisational needs and determine whether Our consulting, training, HR advisory, or workforce solutions may be relevant to You.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Services, or We are legally obligated to retain this data for longer time periods.

Retention of AI Interaction Data

AI conversation records, voice interaction records, assessment responses, and generated reports may be retained for a reasonable period necessary to:

• Provide requested services;
• Improve system performance;
• Meet legal and regulatory obligations;
• Resolve disputes;
• Maintain security and audit records.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Your Rights

Subject to applicable law, You may:

• Request access to Your personal data;
• Request correction of inaccurate personal data;
• Withdraw consent where processing is based on consent;
• Request deletion of personal data where appropriate;
• Object to certain processing activities;
• Opt out of marketing communications.

Requests may be submitted using the contact details below.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a Third-Party link, You will be directed to that Third-Party's site. We strongly advise You to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any Third-Party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By email: customercare@maslow.com.my
• By visiting our website: www.maslow.com.my
• By phone number: +603 5121 3251